We built TableSync because existing tools were either too expensive, too complex, or not designed for Airtable. Here's how we stack up.
| Feature | TableSync | Zapier | Make | Whalesync |
|---|---|---|---|---|
| Starting Price | Free (then $29/mo) | $19.99/mo | $9/mo | $49/mo |
| Rows at starter price | 50,000 rows | 750 tasks/mo | 10,000 ops/mo | 50,000 rows |
| Airtable-specific features | ||||
| Incremental sync | ||||
| Bi-directional sync | Coming soon | Via complex zaps | Via scenarios | |
| Historical data import | ||||
| Custom field mapping | ||||
| No-code setup | ||||
| Free tier |
The automation giant
Zapier charges per task. If you sync 5,000 Shopify orders, that's 5,000 tasks. On their Starter plan, you'd burn through your quota in minutes. TableSync charges flat monthly pricing regardless of record count.
We're built exclusively for Airtable. Features like incremental sync, automatic field mapping, and handling 100k+ records are native. Zapier treats Airtable like any other app.
TableSync can import your entire order history from day one. Zapier only syncs new/updated records created after you set up the Zap.
The visual automation platform
Make gives you incredible power to build complex scenarios. But syncing Shopify orders to Airtable requires creating modules, mapping fields, handling errors, and testing. TableSync does this in 3 clicks.
Make requires understanding operations, routers, iterators, and error handlers. Great for engineers, overwhelming for ops teams. TableSync is designed for non-technical users.
Make charges per operation, which can be confusing. A single scenario might use 5+ operations per record. Our flat pricing is easier to predict.
The premium bi-directional sync tool
Whalesync is built for Webflow site builders who need bi-directional CMS sync. TableSync is built for e-commerce ops teams who need Shopify + Stripe + Mailchimp data in Airtable for reporting.
Whalesync does bi-directional sync today. We only support one-way. If you edit in Airtable and need those changes to flow back to Shopify, use Whalesync.
TableSync supports Stripe payments and Mailchimp campaigns — critical for e-commerce reconciliation. Whalesync focuses on Shopify and Webflow with limited Stripe support.
Shopify's built-in workflow automation
Shopify Flow automates actions within Shopify. TableSync gets data out of Shopify into Airtable. They're complementary tools — most stores benefit from using both.
Flow only works with Shopify data. TableSync combines Shopify + Stripe + Mailchimp into a single Airtable base, linked by customer email. One source of truth for your entire stack.
Flow has no reporting features. TableSync puts your data in Airtable where you can build filtered views, rollup fields, and dashboards that anyone on the team can customize.
We were frustrated users of Zapier and Make. We'd set up 3 separate Zaps to sync Shopify orders, Stripe payments, and Mailchimp campaigns to Airtable, only to get surprise bills when we hit task limits. We'd watch Make scenarios fail because of rate limits we didn't know existed.
The existing tools are amazing at automation, but they're not purpose-built for the simple, common use case: "I just want my e-commerce data in Airtable for reporting."
So we built TableSync with three principles:
We're not trying to replace Zapier or Make. If you need 1,000+ app integrations or complex branching logic, they're better. But if you want Shopify + Stripe + Mailchimp in Airtable without a computer science degree, we're your best bet.
We'll never tell you we're better at everything. Here's where each tool actually shines.
No credit card required. Connect your Airtable account via OAuth in 30 seconds.
Add HubSpot, Shopify, or Mailchimp. We'll automatically detect your available data (Contacts, Products, Subscribers, etc.).
We auto-map obvious fields (Email → Email, Name → Name). You can customize or skip fields you don't need.
We'll import your historical data and set up automatic syncing. Watch your Airtable populate in real-time.
Once you verify data is flowing correctly, you can disable your Zapier Zap or Make scenario. We'll take it from here.
Need help switching? We'll review your existing Zaps or scenarios and help you replicate them in TableSync. Email us at support@usetablesync.com.
* Zapier pricing based on Professional plan task limits. TableSync uses row-based pricing for predictability. Prices as of February 2026.
Stop wasting hours on manual exports. Set up in 2 minutes, sync forever.